What is SEO?
SEO, or Search Engine Optimization, is the process of optimizing a website to improve its ranking in search engine results pages (SERPs). Why is it important?
1) Search is the #1 driver of traffic to content sites, beating social media by more than 300%
This means that more people are using search engines to find information and access websites than any other method, such as social media or direct visits to a website. By optimizing a website for search engines, you can increase the chances that your website will be found by potential visitors (Bright Edge, n.d.).
2) 75% of users never scroll past the first page of search results
Most users do not scroll past the first page of search results. This means that if your website is not ranking on the first page of search results, it is likely that it will not receive much traffic from search engines. Therefore, it is important to optimize your website to rank as high as possible in search results in order to increase the chances of receiving traffic (Bright Edge, n.d.).
3) SEO leads have a 14.6% close rate, while outbound leads (e.g. direct mail or print advertising) have a 1.7% close rate
SEO leads have a high close rate. This means that people who find a website through search engines are more likely to make a purchase or take some other desired action than people who are reached through other methods, such as direct mail or print advertising. This highlights the importance of ranking well in search results in order to reach potential customers and drive conversions (Search Engine Journal 2019).
4) 51% of all website traffic comes from organic search
A large percentage of website traffic comes from organic search. This means that a significant portion of the traffic that a website receives comes from search engines. By optimizing a website for search engines, you can increase the chances of receiving a large portion of this traffic, which can lead to increased revenue and business growth (Bright Edge, n.d.).
All in All
SEO is an important factor in driving traffic to a website and increasing revenue. It is important to invest time and resources into SEO in order to improve the ranking of a website in SERPs and reach potential customers.
References
Bright Edge. n.d. “Importance of SEO: 15 Reasons to Focus on SEO in 2021.” BrightEdge. https://www.brightedge.com/blog/why-seo-2020.
Search Engine Journal. 2019. “A Complete Guide to SEO: What You Need to Know in 2019.” Search Engine Journal. 2019. https://www.searchenginejournal.com/seo-guide/.